Brands that are felt,
not just seen.
Strategy, experiences and content for lifestyle, hospitality and wellness brands that want to be remembered for how they make people feel.
Based in Barcelona, working from anywhere
(About)
Hi, I'm Julia.
I help brands connect with people in a way that feels real.
It starts with curiosity: understanding what people love, how they behave and what's changing around them. From there, I turn insights into ideas, experiences and content that bring brands closer to their audiences.
Over 10 years across agencies, multinationals and independent projects have given me a mix of strategic thinking, creative problem-solving and hands-on experience. I love a good idea, but I love making it happen even more.
Brazilian at heart. Working in English, Spanish and Portuguese.
PreviouslyHP (communications and insights) · Coca-Cola, Danone, Applebee's (via agencies) · 20+ freelance clients
(How I work)
From insight to experience.
Four steps, one thread: from understanding people to the final detail.
01 · Listen
Understanding the people, behaviours and trends shaping a brand's world.
02 · Shape
Connecting the dots to define a clear direction and actionable plans.
03 · Create
Turning ideas into experiences, campaigns and content that resonate.
04 · Deliver
Coordinating people, partners and timelines, down to the final detail.
real moments make the best content.
(Services)
The offering
Different skills, one shared vision.
Each part works on its own, and best together.
Strategy
Brand and customer insight
Brand positioning and experience strategy
Launch and campaign planning
Customer journey and community building
Experiences
Brand activations and curated experiences
Wellness classes, workshops and programmes
Partnership development and collaborations
Content
Lifestyle and product content
UGC and short-form video
Event coverage and highlight reels
Social media content and support
Projects can be one-off or ongoing.
(Work)
Recent work
Brand moments, partnerships and personal projects. Click to watch with sound. Tap to watch with sound.
(Contact)
Shall we?
A launch, an event or content that should feel more like your brand. I'd love to hear about it.
Thank you.
Your message is on its way. Talk soon.
Legal notice & privacy
Legal notice
This website is owned and run by Julia Defavery de Azevedo, NIF Y9048542B, based in Barcelona, Spain. Contact: juliadefavery@gmail.com. All photos, videos and texts on this site are my own work or shared with the brands' permission, and may not be reused without consent.
Privacy
When you send a message through the contact form, your name, email, brand and message are used only to reply to you and, if we work together, to manage that project. They are never sold, shared or added to a mailing list, and are kept only as long as needed. Messages are received through the site's hosting provider.
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